Fleetmetrica's Ward Warkentin: "The Dawg On-It Trucking Pawedcast" Episode #7

Big Data! How to manage all of your data such as GPS, Satellite, and ECM. Ward walks you through it all. And he discusses how to create a "Driver Scorecard!"

• Ward is the CEO of Fleetmetrica, which is a software company for the trucking industry
• He has been involved in the trucking industry since  the early 90's primarily  as a management consultant helping fleets improve their performance and is co-author of the book "Shifting Gears" which is a primer for transportation executives on best quality management practices

Ward's Contact Info:
Email: wwarkentin@fleetmetrica.com

Phone: 1 888 637 5836 x 101
Website: www.fleetmetrica.com 

Transcript

Safety Dawg, Chris Harris:   0:01
Welcome to the dog on a trucking podcast Who's on this week's show? Mr Ward Workington from Fleet Petricka War has a gift that he is able to take big data and put it in a format that management could make sense of it. What are we talking about? Big data While you've got all this data coming from your E cm's your E, your E C hems, your E LDS, your GPS systems and other stuff and awards, able to put it into a format that management can use it. So without making awaiting, the longer Let's get into it with Mr Ward Workington. Welcome the dog on it. Trucking podcast. I'm your host, Chris Harris, Safety Dog. And when it comes to trucking safety, the dog is on it. What are you getting when you listen or watch this? A podcast. I am so privileged to be able to sit and discuss with a variety of trucking influencers, a wide range of trucking topics, and you get to hear their perspective on an enormous range of issues. Please, if you would show your appreciation for the podcast by leaving a thumbs up a comment. A rating, depending on the platform of your choice that you're listening or watching with it would help me so much raise the profile of this show and bring it and make it available even more so thank you very much. Works you take, Let's go.

Fleetmetrica's, Ward Warkentin:   1:41
Thank you for attending. That was well attended. And I think people walked away with what they were looking for.

Safety Dawg, Chris Harris:   1:47
I think they walked away with some actionable content, which I hope was the goal.

Fleetmetrica's, Ward Warkentin:   1:54
Yeah. I mean, workshop was a scorecard workshop, and the intent was to help fleets take a first step towards scorecards. I'm hearing a lot from trucking companies that want to do something with scorecards, but really, I'm sure how to get started. And that was that was really intended Workshop and, um, really fortunate to have one of our customers CPC logistics, Matt car from CPC participated at to share some of his real life experiences and in implementing a scorecard and getting results from it.

Safety Dawg, Chris Harris:   2:26
Yeah, well, you have. And there I hit the wrong thing there, But you had several customers there, but as you say, Matt was able to He's implemented everything and he was able to share some of the I don't want to see challenges, but he was able to answer a lot of questions from your other customers.

Fleetmetrica's, Ward Warkentin:   2:49
Absolutely. I mean, it's great to hear someone that's already gone down that path and was successful with it. And that experience is really valuable in the workshop like this.

Safety Dawg, Chris Harris:   2:59
And can you tell me what, um, fleet metric? It does

Fleetmetrica's, Ward Warkentin:   3:04
well played. Metric is a data analytics company for the trucking industry. Basically, press we make sense of your data so you don't have to.

Safety Dawg, Chris Harris:   3:12
Sorry that was my girlfriend is dropping off a parcel to Mia's. We're taping here like

Fleetmetrica's, Ward Warkentin:   3:19
OK, eso way basically make sense of data. So so you don't have to and and the way we do that, as we offer simple, simple solutions like driver scorecards and management dashboards to do you do that.

Safety Dawg, Chris Harris:   3:33
But management dashboards Before we get into all that, um, tell me about this book that I found shifting years.

Fleetmetrica's, Ward Warkentin:   3:46
Yeah, I'm core author of the book Shifting Gears is basically it's a it's a primer off or management on best management practices, and it's interesting you're bringing this up because one of the practice is mentioned in The book is the focus of leap metric, and that's around measurement and value. Fleets can get from formalizing measurement in the organization through scorecards

Safety Dawg, Chris Harris:   4:09
measurement Fleet Petricka Tell me, How did you get involved in the trucking industry? What, you don't sound like your trucker?

Fleetmetrica's, Ward Warkentin:   4:21
Well, you're probably got involved differently than other folks as a management consultant might. My formal education is an area of data, analytics and statistics, and I started helping trucking companies implement formal quality management systems like I 7000 teak your lamp. And, you know, over that time I watched the evolution of telematics devices move from the satellites to the to the LDS, and I and I also saw how many companies struggled toe leverage or benefit more from all this data and so that continue to keep the engaged industry. Because I I thought that I could bring some value to the industry by helping them make sense of this data. No, our vision or my vision 10 years ago was toe make it as easy as looking at a thermometer on the wall to see how you were performing, and that's been our driving vision along the scorecards. Teoh extent 10 help in that regard in terms of engaging drivers and continue to communicate with them and how they're doing and how they're performing. And so eso I think I think that this is gonna be an interesting time for the industry

Safety Dawg, Chris Harris:   5:36
going back to the workshop that we had. Do you think you got the results that you wanted from that workshop?

Fleetmetrica's, Ward Warkentin:   5:45
Well, I can tell you that the folks that did it 10 all said that they see what the path forward for them looks like. So that was helpful. And we also had risk consultants like yourself otherwise consultants president. And they saw an opportunity to bring more value to their customers. Introducing scorecard. So overall, absolutely. I think that it's providing awareness to the trucking community, which is which is what they intend waas

Safety Dawg, Chris Harris:   6:14
right? And I mean, as they say, I learned a lot and you're right ways to bring into my customers that would be a huge value. Now what do you think is driving it like, why shouldn't a trucking company look at scorecards? What's the benefit to them? I'll leave it at that. What's the benefit to a trucking company?

Fleetmetrica's, Ward Warkentin:   6:38
Well, but what's driving it. Score cards have been around for a while, Chris. What's new, though, is it's a lot easier to implement a scorecard in an organization and its primarily because of technology. I mean, there's there's a number of trends going on the market that's making it easy. Implement scorecards, which companies already are benefiting from? For one, um, we have the telematics or the Ile de Regulation that's forcing companies to stick devices in the trucks. Collect all this data, so it's making easy, incredible data. The other technology that's important here is the whites produce of smart phones by drivers. You could make this information available in a nap, and so that's been health one. And the third technology is a I. What's now possible to predict when there is change in performance and alert drivers or managers to take appropriate action? And so all of those things that have kind of come together recently to make it possible Teoh to benefit more from scorecards in terms of more real time feedback to drivers, which really enhances that tool.

Safety Dawg, Chris Harris:   7:54
You mentioned a I and alerts to managers. Can you give unexamined all of how about my work or look

Fleetmetrica's, Ward Warkentin:   8:04
well. Let's take an example of an organization focusing on speeding. The individual drivers may get ongoing feedback on their performance to alert them when they're trending the wrong way or are improving. And you know if someone is showing considerable improvement in their performance. If that feedback is also provide provided to management, there's an opportunity for management to engaged within driver and encourage them to continue on the path they're going and and continue improving your performance. So there's just, uh, just a huge opportunity for more driver manager engagement than there has been in the past.

Safety Dawg, Chris Harris:   8:47
Well, that would be a driver management engagement. Are you? Are you suggesting that drivers and managers and dispatchers might talk to each other instead of used? Wow, I've been in dispatch offices recently, and it's pretty quiet now. Everybody's typing away on their keyboards. There's not a lot of interaction with drivers. I don't think that helps driver retention. How might a scorecard, for instance, helping driver retention?

Fleetmetrica's, Ward Warkentin:   9:21
Well, drivers typically hear from people in the company when something isn't going well. When they're they're asked to change behavior or whatever, where there's an opportunity. Teoh give feedback it doesn't have to be directly by the, you know, by the phone. It could be through an app that lets drivers know. Hey, your training better than what you have been in the past or you're doing great this week and that that can all be automated, Chris. And so now, uh, and, uh, uh, messages could be provided from different people in the organization back to the drivers. It doesn't have to be over the phone. It could be through an app or some other means of setting on information to drivers. And when you talk about retention and there's a lot of things you could do what Thio Thio increase pretension. Just engagement alone goes a long way. Drivers like to know how they're performing. Everyone wants to know how they're performing, and and that's Ah, that's a known factor for losing people in an organization. And so you're providing timely feedback and how people are performing it. That goes a long way in terms. Driver satisfaction. There's a little of the smaller things you could do, such as Sen automated messages. If you got a new driver starting up. Hey, congratulations. You've been with us for a whole week or the whole month, uh, hope that things going well, if not send us a message back. So there's just there's it's a It's a tool that I think that creates an opportunity. Thio Thio. Engage and retain drivers in a much richer way than companies have in the past.

Safety Dawg, Chris Harris:   11:03
In that, you know, driver, you. I'm sure you're aware that in the trucking industry, driver retention is a huge topic. Driver shortage. Some of us don't believe there is a driver shortage. Others believe that there is a huge driver started. I certainly see a driver shortage in the future, for sure, because I'm one of the ones who I really I'm not sure that there's a driver shortage in. The only reason I say that is freight rates aren't where they need to be mutually a driver. Short and trade rates would be much healthier trucking companies. But what would the driver scorecard with that health in driver retention, like you mentioned automated feedback? That's important, but I would really like it if somebody was to pick up the phone every now and again on, you know, maybe it's the top five guys in your scorecard. If the safety department or the president was to pick up the phone and say Hi, how are you? Do you have any customers that might be doing something like that?

Fleetmetrica's, Ward Warkentin:   12:11
Yeah, I think all customers air doing different things. The main thing that's most important, I believe, is that you're not just reaching out to one or two drivers. But you're reaching out to everyone. And that's that's the opportunity a scorecard really provides. I mean, here is it. This is an excellent opportunity, Teoh, for drivers to showcase their exemplary skills and be compensated for it. And so what other what ah never customers are doing is actually building in a bonus for that great performance and and when you're starting Thio Thio provide benefit back to the drivers in terms of a monetary benefit. Now they're sharing in the success of the company in that also helps drive retention. The organization, when they know that ah, good job they're doing is they're benefiting directly from it.

Safety Dawg, Chris Harris:   13:01
While the friend of ours, Kim Richardson, always calls truck drivers profit center center managers, so using a scorecard of a tool, you could make them more compensated on being a profit centre manager. I think that's a great expression.

Fleetmetrica's, Ward Warkentin:   13:25
I do, too, and I've heard it before. It's It's not just information from the driver. It's information on the truck. It's information from transportation management software. All that information could be can go in to look at a truck and individual truck is a profit center. And scorecards can haunt harness all that information both for drivers and manages to to manage their their truck or their fleet effectively.

Safety Dawg, Chris Harris:   13:57
Well, you know, scar cards can be used in a number of different ways, but how drivers perceive the scorecard.

Fleetmetrica's, Ward Warkentin:   14:07
But they're one of the things again, the one of the groups that benefits the most from scorecards because they can. They can see how they're doing and get feedback to change that. Teoh potentially get a better bonus if you focused on a bonus system. But the just the opportunity of being involved in engage in the organization and been able to take pride in what they're doing is, I think is meaningful to drivers. So there's, uh and I think that over time company is gonna find other ways that this is gonna benefit drivers. But for the most part, I think looking as you build your program, look at ways that you can involve drivers and health benefit Miller from from his technology.

Safety Dawg, Chris Harris:   15:03
You just said there as you build your program. So is this a cookie cutter approach that to build a scorecard or is an individual for each individual company?

Fleetmetrica's, Ward Warkentin:   15:18
Well, it depends how you approach this, but a scorecard, first of all, is a tool. It's not a solution, Chris. And you know, if your intent is just to take a scorecard and slap it on, give it to the driver and expect results and I think you're gonna you're not gonna be happy with the results you get. It's more important, Teoh To look at a scorecard is part of what you do as an organization and tied into your company's current policies and training and how organization interventions with drivers. And and so, um so it's ah, it's important that scorecards are, um, are thought of as a program and not necessarily a ninja vigil scorecard itself. That is helpful.

Safety Dawg, Chris Harris:   16:09
Well, it's a program, but it's also another tool that the individual companies can use.

Fleetmetrica's, Ward Warkentin:   16:17
Yeah, and so, you know, if you're looking at it as first of all is a program, and you're using it towards an objective to improve safety or move, uh, productivity. Then there's a lot of things you can do with your scorecard to drive those kind of results, as we re discussed with driver attention. And and so it's it's it's important. It's important to to, uh, look at the scorecard not on its own, but as part of what you do as an organization and global goals of the organization to really get the full benefit of a scorecard

Safety Dawg, Chris Harris:   16:58
right now. So they're scorecards out there in Fleet Metric. Obviously, has competitors on one of the competitors would be the Ile de Providers. Don't most sure that the yield if providers already have a scorecard

Fleetmetrica's, Ward Warkentin:   17:12
yet? Tough question, Chris. Yes, they didn't

Safety Dawg, Chris Harris:   17:15
come on here to get the easy ones, did

Fleetmetrica's, Ward Warkentin:   17:17
you? Most, uh, Ile de suppliers and I'm or have offer some basic driver scorecards. What we're doing is complimenting what Ile de Providers offer today, with more value added service primarily around helping companies implement a scorecard program. That's much the scorecard itself, and the way we do that is by automating the analysis of the data for fleets so that they don't have to hire additional staff or resources, makes sense of that and make it available or or foot determining. When the follow up for drivers. And and we were able to do that, we actually have a patent algorithm that enables us to bring this additional value to the table. And Ile de providers really appreciate that, because now it's helping leverage the information that the providers are collecting on behalf of the fleets and keeping them those customers as well another area will bring value is we actually customized the solution Teoh individual fleets. So we build it around your specific needs, and I think it's heard for I need it. He'll be provided to reach 200 years and thousands of customers to provide that level of customization and so that those are the areas that we've really bringing more to the table than what you typically see with what companies received from a telematics player.

Safety Dawg, Chris Harris:   18:48
Well, I mean, I was at the workshop. We talked about one of the things that I saw because I ableto see several different yield de providers and the information that it does give to management. I saw the simplicity of your solution. It would be just too much easier to implement. And because its automated a lot of the things in giving the driver feedback that that's something that I haven't seen on the yell be provider really yet where they automatically give weekly or monthly feedback whatever time timeframe you want. But I haven't seen that on their side yet. Do they have

Fleetmetrica's, Ward Warkentin:   19:32
this? Everyone's improving, including L D suppliers and their challenges continue to deal with more data and integrating more devices into their system. And I think that fleets really expect them to to provide the leadership and strength on the on. The the hardware side on what we're doing is working with individual customers, using different technology and helping them build beyond what whatever level they currently receive from their supplier. So where it's called a value added supplier to solutions violated solution provider to yield these?

Safety Dawg, Chris Harris:   20:17
Yeah, I mean, there's a lot of stuff that could be done with the LDS. There's a tremendous amount of information available to the trucking companies today, and when trucking companies don't use that information, they get trouble, get themselves in trouble in court situations and making specifically speeding. They don't curb drivers bad habits information is available to, though it's also available for courts. Yep,

Fleetmetrica's, Ward Warkentin:   20:51
no one was your question.

Safety Dawg, Chris Harris:   20:53
Well, there wasn't a question yet. I was just about to say that with that. You know, if if I'm a trucking company and I want to implement a scorecard system, do you have some tips or maybe tricks for me to implement a score carding system? Whether George for the L D providers.

Fleetmetrica's, Ward Warkentin:   21:11
Yeah. I thought there was maybe a question following regarding the court system and being exposed by collecting this data.

Safety Dawg, Chris Harris:   21:19
If you want to address it, go ahead.

Fleetmetrica's, Ward Warkentin:   21:23
Well, I wouldn't say that not having any system is is not a great way to operate if you're if you're focused, especially is safety and a lack of systems is is a good example of an organization not stepping up to the plate and and and so what candid organization do? And I think it's really the answer. Your question is second implemented a scorecard program, and through that they can drive results and decide what fall up ments to occurred in organization and provided they're doing that, then there shouldn't be any challenge or should be much less challenged by someone that they do let him up or into an issue that lands in court.

Safety Dawg, Chris Harris:   22:22
Unfortunately, truck companies run amok because trucks air still driven by human beings. And so that's what's gonna happen from time to time. Unfortunately, But let's say I want to implement a scorecard system now. Do you have any suggestions on the best best practices? Perhaps for that,

Fleetmetrica's, Ward Warkentin:   22:44
you know, I seem to be sure. Do I seem to be coming back to kind of a common theme here, which is implemented? Programme around scorecards Just don't rollout scorecards and give the drivers, and that's I think that's probably the most important tip I can share to your audience. Chris is that Treat it like any program new program in your organizations and set objectives around what you want achieve from this and make sure that there's training and and and so when you look at it from the point of view of a program you do take, you do consider a lot of issues that are that are important in implementing a scorecard. Things like our policies define our people. And how? How does this scorecard type and support those policies? What training is in place and does it? Does that training include people who are going to use for access? The scorecard in and as the training also include the intervention and follow up when things aren't moving in the right direction, thinking about recognition, rewards and getting into game of occasion? These are These are just examples of things that you might consider in a scorecard program. And and so first and foremost, you start off with a program, not just a scorecard, and in the second tip, I guess I'd follow it with us, and you look at all those different considerations in a in a scorecard program. Also, look at ways you could engage the drivers and managers in that program so that it's not just OK. Here's our policy, but what is going to encourage them, for example, to go toe their app on their phone, for example, you might use something like a campaign Teoh reward drivers the first month or a couple months. You roll this out to encourage them to create a new habit around going to that. So yes, so those would be, I think I think the top things to keep in mind. Programming ever and manager engagement.

Safety Dawg, Chris Harris:   24:51
You mentioned game ification? Yes. What a word. But a new work? Well, with the young generation younger than I. Anyways, um, they've grown up with cell phones in their hands. Games everywhere they go, they've grown up with YouTube. How does the score, Kurt? Is it possible to game if I a scorecard?

Fleetmetrica's, Ward Warkentin:   25:18
Well, you know, you're you're focusing on kind of the younger generation, but it benefits everyone. What was that app that was really popular recently? Burns. Oh, crazy birds Go bird. Something rather right, Right. Uh uh. What was interesting? It was very successful because on this was described in the book, which I would recommend your audience look at, called Hooked. And it offered tips to encourage people to basically get hooked on whatever technology and you're trying to roll out or develop. But angry birds that was name of the, uh, game. Why people ended up going to that, and it was everyone. It wasn't just kids. It was adults. It was everybody. The reason they were hooked on it was because they wanted to do it, not because someone said that they had to do it. And so again, coming back to engagement, do something that in the game indemnification encourages drivers, Teoh drivers and managers, too go in and regularly review how they're doing so that it's not something that being forced to do. But it's an inducement or an enhancement or enticement,

Safety Dawg, Chris Harris:   26:38
right? And I think Gamification We're trying to make it a little bit more fun for everybody. Now what What are the biggest challenges? Do you think that fleets have in either game if I ng or implementing introducing ah scorecard?

Fleetmetrica's, Ward Warkentin:   27:00
Well, that's a good question, you know, at the workshop we actually had an exercise around that, as you know, and some of the major challenges that were listed there, I'll give you the top 31 was actually setting up a scorecard and process involved in doing that. Thankfully, the technology is where it is today, where it's possible for third party providers like ourselves are able to make it really easy for checking companies to implement scorecard. So that challenge has been an end. But the workshop itself walk companies sort of what would be involved in setting up a scorecard and scorecard program. The other challenge was the management buy in. You know it's true for most projects or programs and what that's easy overcome. Once management is aware of how easy it is to actually set up, a score occurred and toe actually get results from from using the scorecard. And this is this is why we we we see companies and implement score currencies significant reductions in, uh in accidents or increases in productivity or increase in driver retention because of the effectiveness of this tool has on on performance. And, of course, when management sees that, uh, that it's actually less expensive to have a non my insistent than employees resources in an organization to do this than it, it's almost a no brainer. Thio, Thio, Thio introduce scorecards in your organization. So So the, uh, that second challenge management buying was that was a big one. The third challenge that was raised on, and it was a number of issues of the workshop was implementation. That's a big challenge of peace, and I think that's where fleets will struggle the most, is is how they implement this and again that's coming back to the theme I've been raising during these questions. And that is, if you have a program in place and you take a program approach than then, the implementation process is going to take all those issues in the consideration and make it possible during that process that we obviously have a decade of experience helping fleet so or certainly able to help people stick, handle around barriers or issues that they may have with implementing. But But all those challenges are can be over overcome.

Safety Dawg, Chris Harris:   29:34
You know, you were talking a little bit and you made me think of a question are and you alluded to the answer, but I didn't come out and directly say so. The question is around. R o. I mean for management. They always want to return on their investment. Scorecards give a return on investment.

Fleetmetrica's, Ward Warkentin:   29:57
Yeah, I, as I said, there's earlier that there's benefits to both the organization and two drivers themselves in terms of benefits, and you can quantify those. And it depends on how you scored cards in the organization. So you're dealing with high turnover and your your intent is to use cards Day, huh? I've turnover down, then and it's successful in doing that, then that's that's how I would define it. But typically, if companies air focusing on safety and fuel, we see at least 2 to $4000 per truck per year in savings. And that's these Erhard savings it's typically associated with fewer finds fewer unscheduled repairs better M. P. G's as a result of driving safer. So those air you know, some examples of how how in tangibly you'll see that. And so the return is typically, uh, Ken can easily within months. This isn't a one year investment. I mean, you're not making an investment in new technology already paying for data that's there and organizations like ourselves. There is little to no set up fee involved and ups you go. So there isn't any investment organizations definitely making in a scorecard program.

Safety Dawg, Chris Harris:   31:28
Well, and I mean, you're talking to a safety guys and I equate ah, savings and miles per gallon being a safer driver because of my mom and Peter, you know, doing things and getting better mpg, then you're probably not tailgating. You're not on the brakes. Frequently, you're doing all the different things correctly. You're leaving huge distances so you could drive better and safer. So to me, there's a direct correlation between safety and fuel economy on the scorecard like yours, I'm thinking would highlight that and provide almost on immediate are what?

Fleetmetrica's, Ward Warkentin:   32:12
Absolutely, And companies actually like to begin with those areas. Because of the immediate payback and the low hanging fruit opportunity provides. Some organizations have decided to focus on one metric whether it's beating or I'd link and then progress to more metrics. And and so when you are looking at a scorecard, look at those low hanging fruit opportunities and and, uh, you know, your strategy may be to choose those that we'll give you a quicker return on investment,

Safety Dawg, Chris Harris:   32:44
right? We'll work to be respectful of your time. I want to wrap this up, but can you give? I got two last questions, I guess. Okay, go ahead. Well, I mean, the easier one would be how can or sorry. Let me just look here. How would a trucking company get started? And then the second question is, how do the get in touch with Ward? You have. You know, your linked in profile. What do you have out there to reach out. So two questions. How would they get started? And then how do we get in touch with you?

Fleetmetrica's, Ward Warkentin:   33:24
I think lengthen works for for remain, for sure to connect with me. That's probably the easiest way in terms of getting started already.

Safety Dawg, Chris Harris:   33:33
I'll put that in the show notes below your lengthen, uh, link

Fleetmetrica's, Ward Warkentin:   33:39
Excellent in terms of getting started. I mean, you can go to our website at fleet metric a dot com and just request a demo. And uh huh I would be delighted to walk you through What? What's involved in a scorecard program? What it looks like. In fact, if you have a slide, I did send you some slides earlier. Be great to just actually show you an example. What a scorecard looks like that where

Safety Dawg, Chris Harris:   34:10
I just put it up.

Fleetmetrica's, Ward Warkentin:   34:13
Oh, excellent. OK, so basically, the scorecard, this is This is a typical starting point we have with customers that are looking at scorecards, and you notice there's three different sections. The top list, the achievements that that a driver is earning throughout the year and that could be updated every week and the next section, the middle section. It includes a bonus that the driver is earning that quarter. This is updated every day or weekly, and then at the bottom are our panels or or buckets. Some customers like to call them off different metrics for those areas. And so, if anything is, is trending the wrong way or not going the direction they should. It would be highlighted in red as it is with the safety and fuel tabs, and so they could easily click down and see what's going on. And if they don't take action, and that's gonna put their bonus in jeopardy. And so this is Ah, you know, this is usually a starting point that we offer Teoh customers when they when they are thinking about scorecards. And it some kind of some companies prefer not to go down the route of bonuses and which is fine. And but a lot of times there's a discussion around how you're going to recognize how how driver's gonna benefit from brooding your performance. What, what form of recognition are you going to use him as an organization? So this is a um in addition to the sample scorecard, this could be distributed azan email to drivers instead of a nap. It could be printed off is a pdf and closed with the drivers. Check in. Some companies do all of the above give drivers all the different opportunities to to review how they're doing. And and so that's I just wanted to give that John is an idea of what it could look like

Safety Dawg, Chris Harris:   36:22
on, you know, I'm glad you mentioned that they don't have to do a bonus, because I know for a lot of people and honest and sincere, thank you. You're doing a great job for us a long way. And I think in many cases is much more rewarding to the individual driver. So it doesn't have to be money is my point.

Fleetmetrica's, Ward Warkentin:   36:45
Absolutely. I mean, if you have a story of your focus on scorecards is to be a safer company, and you already have a strong If you already have a strong safety culture, then there isn't so much on expectation built up to two to usable in a system. It could be that there recognized in other ways. You know, the best driver in fleet, whatever out of the organization's doing,

Safety Dawg, Chris Harris:   37:10
that's great, or I want to thank you for coming on the show. I really myself. I believe in scorecards. I It's another way that we can recognize drivers both financially and just with a sincere thank you. As I said. So I really think that score carding and keeping track of individual drivers would go a long way to driver retention and driver satisfaction. So I hopefully some of the fleets would reach out to you. Of course I will.

Fleetmetrica's, Ward Warkentin:   37:42
Thanks very much.

Safety Dawg, Chris Harris:   37:43
Your show notes are sorry in the show notes open your contact info and the website s so people can reach out to you. But it was my pleasure word to have you on the show.

Fleetmetrica's, Ward Warkentin:   37:54
Thanks for inviting me, Chris. And then I think you get also for participating in our workshop before Teoh Teoh hearing from audience Members of the are interested in you anymore.

Safety Dawg, Chris Harris:   38:07
Right to the listeners. The show notes campaigns, all contact information for Ward Ward. Thank you so much again for coming on. I appreciate it. And I appreciate your time. Thanks, Chris. Show as much as I did, that was a great interview. And I think please leave us a like a thumbs up. A review, a comment, a rating. If it is so much and I do really appreciate it, join us again next week for another exciting.