Trucking Risk and Insurance Podcast

Boost Your Bottom Line: Heale Labs Revolutionizes Data For Trucking

• John Farquhar & Chris Harris • Season 2 • Episode 84

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Boosting Profits in Trucking with Healy Labs' Universal Data Integration

In this episode of the Trucking Risk and Insurance Podcast, Todd Haselhorst from Heale Labs explains how their technology can help trucking and logistics companies add 2% to their bottom line by integrating and standardizing data from multiple systems. Todd discusses the challenges of data management in the logistics industry and introduces Heale Labs' solution, which creates a universal data layer for real-time updates and streamlined operations. The episode covers how Heale Labs' network facilitates faster payments, reduces errors and fraud, and enhances overall efficiency, ultimately leading to increased profit margins.

00:00 Introduction to Saving 2%
00:26 Meet Tad Haselhorst from Heale Labs
00:44 The Problem with Data in Logistics
01:14 How Heale Labs Solves Data Issues
01:53 Real-Time Data Management
03:25 Practical Applications and Benefits
13:45 Fraud Prevention and Security
16:09 Adoption and Market Impact
19:50 Conclusion and Contact Information

Reach out to Heale Labs:
https://healelabs.com/
Todd Haselhorst, todd@healelabs.com

John Farquhar
Summit Risk Solutions: summitrisksolutions.ca
1 226 802-2762
John@summitrisksolutions.ca


Chris Harris
Safety Dawg Inc: safetydawg.com
Chris@SafetyDawg.com
1 905 973 7056



Keeping it Safety Dawg Simple!
#trucksafety #truckinsurance #truckpodcast

Do you need a "Truck Driver Safety Policy?" Get it today! https://safetydawg.com/policy

Chris Harris, Safety Dawg 1:

Do you want to save 2%? This week on the Trucking Risk and Insurance Podcast, we have Tad Haselhorst from Heale Labs, and he describes how trucking, logistics, shippers, receivers, all of you out there can add 2 percent to your bottom line. Let's get right into it! Hey Todd, welcome to the Trucking Risk and Insurance Podcast. Can you tell us a little bit about who you are? And I see you're a co founder of Labs. Tell us about who you are and why you founded Heale Labs.

Todd Haselhorst, Heale Labs:

Yeah, well, thanks for having me. I appreciate it guys. Um, so I've spent 15 years in logistics and started and sold two different tech platforms. And, Ultimately, we had the same problem every time, which is we had data all over the place in all these different systems. And we were just doing internal version control to try to make sure we had the most relevant, accurate, and real time information. And so it was a huge headache for us to, to do that. And when you think about it, every company out there is basically doing the same thing. And so what we built at Healy is a network that connects all those systems together, standardizes the data so that. You have a master record that everybody's working off of. And so all the systems have the same data instead of each one having to do all their own version control.

Chris Harris, Safety Dawg 1:

All right. When you, when you say data, what type of, uh, data or data are you bringing into the system?

Todd Haselhorst, Heale Labs:

Uh, any data from a ERP, a TMS or ELD or IOT device. Um, we bring that into the system. We create a common format for it. And so we plug everybody into this, um, this universal data layer so that you're updating that master record in real time, instead of all the systems. Instead of you having to remember, Oh, I got to, for this shipment, I have to do this system that for this shipment, I got to do that system. These people want this document over here. I got to email this to that person. You're just uploading it into your, whatever system of record you use, which then updates. That master record that everybody else that's involved in that shipment can get access to.

Chris Harris, Safety Dawg 1:

And when you say everybody, are you including your, uh, the shipper or the receiver?

Todd Haselhorst, Heale Labs:

Yeah. Cool. Yep.

Chris Harris, Safety Dawg 1:

You know. Damn, Todd. There's so much data coming from everywhere now that's like, I, I'm a little guy, I'm a solo entrepreneur and I feel like I'm buried in data. I can't imagine a logistics company. Well, you know, damn.

John Farquhar, Summit Risk Solutions:

So, so this is kind of basically taking this, this, this massive amount of data, bringing it to a aggregate center, I guess you could say. And then from there, those that have access to it can access what they need to know and nothing more. Exactly.

Todd Haselhorst, Heale Labs:

Yeah, for that specific ship. I'm just going to say I'm moving a

John Farquhar, Summit Risk Solutions:

truckload of dog food here from, uh, from, uh, Effingham, Illinois, and it's heading down to Dallas, Texas. And I'm the shipper. Um, driver's left here already. Uh, and then I'm thinking, Oh, shoot. Did I put the right address on that bill of lading? Oh, no! Would I be able to access the system to go in to confirm that he is going to the correct address rather than having to call your dispatcher to get a hold of the driver in order to check the paperwork?

Todd Haselhorst, Heale Labs:

Yeah, exactly. And, and so when you, when that data is, is updated, then it pushes to all the systems that are using that data, including your TMS, uh, or your whatever applications you use as a, as a driver.

John Farquhar, Summit Risk Solutions:

Sure. So, so if I, if I was in a situation where all of a sudden, um, the client's called me down in Dallas, Texas and says, Hey, uh, we need that load of dog food. We need to ship it to our Oklahoma City site. Uh, can you reroute the driver and do something to that effect and, and change the bill of lading or whatever that could be done without having to call a whole bunch of people. It could go right into the system. Update everything. Send the driver a notification through their communications device, whatever it be, to say, hey driver, reroute. You're going to Oklahoma City now.

Todd Haselhorst, Heale Labs:

Yeah, exactly. And the bill of lading, the bill of lading updates in real time because it's a digital bill of lading. Right, right.

John Farquhar, Summit Risk Solutions:

So cool. So, so not only, not only are we able to manage the data better, we can actually make changes quicker in real time and just basically streamline this process.

Todd Haselhorst, Heale Labs:

Yeah, exactly. Well, our, our goal is to streamline the shipment coordination and also, um, make exceptions easier to manage because right now, as you said, it's a daisy chain of, I'm going to call this guy, text that person. Send this carrier pigeon out, you know, do some smoke signals. Right. Yeah, exactly. And then hope that the information was conveyed properly. Right. Right.

Chris Harris, Safety Dawg 1:

Exactly. And that's the problem in the old way or the other way of doing business is so many people touch it, that the information sometimes. You know, a typo can be a big deal.

John Farquhar, Summit Risk Solutions:

Yeah.

Chris Harris, Safety Dawg 1:

Yeah. I was going to say you end up with that.

John Farquhar, Summit Risk Solutions:

You end up with that campfire story problem, right? You got 10 people around a campfire. One starts the story, passes it to the next one. By the time it comes all the way around, story's changed.

Todd Haselhorst, Heale Labs:

Yeah. Yeah, exactly. And when you, um, when you validate the data before it goes in, let's say an address, for instance, when you go to Google Maps and you type in an address, Google Maps will say, did you mean this address? Yeah. So things like that help ensure that nobody's putting in the wrong information or, you know, fat fingering, you know, an input or something somewhere along the way, which can have cascading effects and cause errors and, and shipments.

Chris Harris, Safety Dawg 1:

And what information sources can you tie together like this?

Todd Haselhorst, Heale Labs:

Uh, any, any transportation systems, any, ERP, TMS, ELD, and IOT are the primary ones that we're focused on right now. But we can, we can

Chris Harris, Safety Dawg 1:

What's an ERP?

Todd Haselhorst, Heale Labs:

Uh, Enterprise Resource Planning. That's what the shippers are using to manage the, their inventory, their supply chain. Uh, and do all their transportation management functions from a warehouse perspective.

Chris Harris, Safety Dawg 1:

Okay, see I, I'm a truck driver. I, and I haven't driven truck in 20 years, so some of these newer things right over the top, Todd.

Todd Haselhorst, Heale Labs:

It's just all the systems involved, you know, from raw goods all the way up to finished goods, um, and retail and connecting those systems with the systems that are used to move those goods around, uh, is, is really the components that we're plugging into.

Chris Harris, Safety Dawg 1:

So who would, without naming names, I mean, if you want to name names, you can, but who would be a customer of yours? Is it?

Todd Haselhorst, Heale Labs:

So the technology providers would be our initial customers and then downstream from there, it would be the shippers, the freight brokers, the carriers, and the drivers who use those applications to do their, their business, uh, and their daily operations.

Chris Harris, Safety Dawg 1:

So, how would, I mean, how does somebody know about you? Is it the, um, the software provider that says, Oh, you need these programs to talk, reach out to Healy?

Todd Haselhorst, Heale Labs:

Yeah, exactly. And we're, we're working with the technology providers to basically build this data layer that connects all of them together. Um, and at that point, uh, you're, you could be using the Heale network without even really realizing that you're using the Heale network. And to a certain degree, we want that to be the case because we don't want yet another thing that you have to log into to do this or to do that. We want to streamline that and, and make it easier for people. You know, a lot of, there's a lot of apps out there and. And people I think are getting apathy. And so if we can streamline that for the drivers, make it easier and simpler for them to, to manage their, uh, their day to day, that that's a win for us. Well,

Chris Harris, Safety Dawg 1:

everybody needs, or everybody would love to only use one app. If I'm a driver, for example, it's much easier for me to use likely my ELD provider, but what I'm hearing from you is you can take the. An ELD and enhance the data that it's capable of. Is that right?

Todd Haselhorst, Heale Labs:

Yeah. We can enrich that data. Uh, and then we also, um, have built in a rewards program that will reward you while you're driving for contributing that data or sharing that data. And so that's the other piece of what we're, of what we've built is, uh, is the reward system that incentivizes best practices during shipments. Like using electronic documentation, um, paying your bills on time, not damaging goods, providing tracking data in transit, delivering on time, things that will again ultimately streamline that shipment life cycle, which is our overall goal.

Chris Harris, Safety Dawg 1:

And probably you didn't mention, but I'm assuming PODs are probably in that process.

Todd Haselhorst, Heale Labs:

Yeah, exactly.

Chris Harris, Safety Dawg 1:

Does your system tie into accounting as well?

Todd Haselhorst, Heale Labs:

Yeah. Yeah. It can plug into any accounting systems, uh, whether it's Peachtree, QuickBooks, uh, anything with an API, we can, we can plug into,

Chris Harris, Safety Dawg 1:

or they can

Todd Haselhorst, Heale Labs:

plug into it.

Chris Harris, Safety Dawg 1:

What, API is an acronym. What does it mean?

Todd Haselhorst, Heale Labs:

Uh, it's just a way of transferring data between systems. Um, it establishes parameters around how you're sharing information between two different systems.

Chris Harris, Safety Dawg 1:

Because being non techie, I kind of know what I know I can do. Sorry, it's a webhook that I'm using. Um, yeah, to do an API and like, I, that really sounds like I know what the hell I'm talking about when I don't. You're

John Farquhar, Summit Risk Solutions:

probably an engineer, Chris. You're smarter than you think.

Chris Harris, Safety Dawg 1:

Damn, because my webhook ain't doing what it's supposed to do. But you were saying that you can So,

John Farquhar, Summit Risk Solutions:

um, question for you. Sorry, I'm a little froze up here once in a while. A question here. Healy Labs, who is it for? Is it, can it work for like a one truck operation or is it looking like it's more for medium fleets and such along that line?

Todd Haselhorst, Heale Labs:

So we, we built the technology with everyone in mind to support owner operators all the way up to large enterprises. And so, depending on who you are and how you want to function and how you want to operate, uh, we built it so that it's flexible for anyone to use.

Chris Harris, Safety Dawg 1:

And, what is one of the benefits, um, if I use Healy Labs, Am I going to be able to save money, streamline processes, um, make customers happy? What's the benefit?

Todd Haselhorst, Heale Labs:

Yeah. So that's a great question. So, uh, the benefits are ultimately you're going to make more money and you'll have more margin per load because you're able to reduce errors, theft, fraud, and waste from your, from your operations. Um, you're able to have better exceptions management and be able to be more efficient in your back office and ultimately streamline the shipment process and the coordination process by collaborating with all your, all the parties that are involved a lot more efficiently so that you can get paid faster, settle transactions, reduce invoice disputes. Uh, and things that, you know, clog up your, your day to day operations.

Chris Harris, Safety Dawg 1:

And fraud is huge in today's world. How does Healy, you mentioned, um, reducing fraud. How does that help?

Todd Haselhorst, Heale Labs:

Yeah, so when you have a system of record that is verifying everything that's happening at every step in the process, It prevents bad actors from exploiting or injecting into that process. So if you look at some of the, some of the fraudulent tactics that are used, like taking a broker's identity or taking a carrier's identity and fraudulently. Right. Um, when you're verifying, is this the right party that's supposed to be picking up this shipment when you're providing, uh, they're called a cryptographic proofs. When you're providing those proofs every step of the way, that eliminates the ability for fraud to enter into the.

Chris Harris, Safety Dawg 1:

So you're actually, if, if I'm the driver, you actually know who I am when I show up?

Todd Haselhorst, Heale Labs:

The network, yeah, the network knows who you are and all, and all the parties that are involved, all the parties involved in that shipment know, know who you are. And so you're saying, Hey, I'm Chris. I'm here to pick up your shipment. Here's my truck. This is my trailer. Um, you're basically providing all those credentials. When you interact with all the different parties that are involved in that shipment.

John Farquhar, Summit Risk Solutions:

Strengthen that security. Yes. All

Chris Harris, Safety Dawg 1:

the shipper has to do is match a few things like truck number and trailer number and And the driver name and go, okay, yeah, this is probably really the right guy.

Todd Haselhorst, Heale Labs:

Yeah, exactly.

Chris Harris, Safety Dawg 1:

I mean, John and I, uh, both have backgrounds in insurance and trucking insurance, and we both seen, you know, cargo theft is a huge, uh, thing. As you know, um, billions of dollars get stolen every year in cargo theft. Yep. So Healy's helping prevent that.

Todd Haselhorst, Heale Labs:

Yeah, exactly.

John Farquhar, Summit Risk Solutions:

Cool. Are you getting much push? Are you getting much pushback from people? Like, cause you know, resistance to change and yeah, I'm okay with what I got and this works okay and stuff along that line. Like how do you overcome those battles? Trying to get somebody to, you know, buy in and understand this is better for you.

Todd Haselhorst, Heale Labs:

Yeah. So any, any new technology follows the same technology adoption curve. Um, and in the beginning there's 2 percent of the market that is, uh, innovators and early adopters. And so we've just been focusing on identifying who they are and work and doing, doing deals and doing business with them. Um, and ultimately, you know, making 1. 9 percent more profit per load, I think is very compelling for a lot of people. And so the more. The more we do that, the more that speaks for itself. And the more people will hear about it and say, I want to make more money. I think that's the reason we're all, you know, in business. Right. Exactly.

Chris Harris, Safety Dawg 1:

Exactly. And I mean, right now people should be knocking on your door because I understand margin trucking at the moment. Uh, to be polite, Suck. Uh, you know. And I'm telling you not to use a swear word when I talk about money. So, you're saying by using the Heale software, you can increase, uh, profits by almost 2%? You said 1. 9?

Todd Haselhorst, Heale Labs:

Yeah, yeah, that that's what we've done some use cases and some analysis and that's that's where we're at So far to date. So yeah, we're Increasing, increasing profit per load is really the name of the game. And that's what we're, that's the main thing that we're solving for. All the other stuff is how we solve for that.

Chris Harris, Safety Dawg 1:

And I'll be, I'll be truck driver ish here or I'll be self serving. That 1. 9 percent increase, 2 percent let's call it, cause I'm easy. Um, that's after they pay for Healy Labs, I would assume.

Todd Haselhorst, Heale Labs:

Yeah. Mm hmm.

Chris Harris, Safety Dawg 1:

Damn.

Todd Haselhorst, Heale Labs:

Yeah.

Chris Harris, Safety Dawg 1:

Like there just isn't enough profit in trucking at the moment. They should be anything that can increase your revenue. Your profit center by 2 percent is huge.

John Farquhar, Summit Risk Solutions:

Oh, big time, especially, especially in today's day and age. You know, we're trying to find every dollar we can.

Chris Harris, Safety Dawg 1:

Sorry. What was that, Todd?

John Farquhar, Summit Risk Solutions:

Yeah,

Todd Haselhorst, Heale Labs:

exactly. Uh, no, I was, um, I was saying in a day and age where margins are so thin that I don't know if there's anything less than razor thin. Um, but when margins are already razor thin, uh, it's a very compelling, uh, very compelling offer to have, be able to make more money per per load and per mile ultimately.

Chris Harris, Safety Dawg 1:

Yeah.

Todd Haselhorst, Heale Labs:

And get paid faster because cashflow is king and sure you need the the cash to pay the bills. And anything you can do to increase, make your settlement times faster so that you can get paid faster. Those two functions are, are pivotal to a healthy business.

Chris Harris, Safety Dawg 1:

Yeah. If you can get paid faster and make more money while doing it, damn, that's two huge wins. Right there. Yeah.

John Farquhar, Summit Risk Solutions:

Well, and we know, we know a lot of, a lot of the profit margins right now. Uh, if you're not running razor thin, you're, you're on the negative side and a lot of people are upside down right now in the industry. So this is already, if you're looking for ways to get that back to the positive, here's a step in the right direction.

Chris Harris, Safety Dawg 1:

And John didn't pay his squirrels again. So, how does somebody, Todd, how does somebody find out more about Healy Labs?

Todd Haselhorst, Heale Labs:

Yeah, so you can go to our site and you can, uh, you can sign up on the site and we'll connect you with our partners, um, on the technology side who can provide you with access to the network.

Chris Harris, Safety Dawg 1:

And I also saw that you have a white paper on your site if, uh, I wanted to find out more.

Todd Haselhorst, Heale Labs:

Yeah. You can read the white paper. I'll, I'll warn you ahead of time. It's a little bit tech, technologically dense. Um, um, but yeah, yeah, it's, it's definitely a good read.

Chris Harris, Safety Dawg 1:

But basically, uh, the idea though, is to reach out to, uh, Heale Labs, get set up and. I guess you must be able to demonstrate it, can you not?

Todd Haselhorst, Heale Labs:

Yeah.

Chris Harris, Safety Dawg 1:

Yeah,

Todd Haselhorst, Heale Labs:

exactly.

Chris Harris, Safety Dawg 1:

Well, see, John went out and gave the squirrel some, uh, peanuts, and now he's back.

John Farquhar, Summit Risk Solutions:

He's in the way.

Chris Harris, Safety Dawg 1:

Oh, your

John Farquhar, Summit Risk Solutions:

audio is

Chris Harris, Safety Dawg 1:

terrible.

John Farquhar, Summit Risk Solutions:

Yeah, he's in the way. We got them fed up here. So hopefully it'll hold off another bit.

Chris Harris, Safety Dawg 1:

All right, Todd, last, your contact info is in the show notes down below. All right. So I would encourage everybody who wants to find out more about Healy Labs and maybe, uh, adding 2 percent to the bottom line, or as Todd would say, I'm saying 2%, Todd would say 1. 9. Cause he's a much more precise guy than me, but I'll call 1. 92%. Cause I'll bet you sometimes it goes up to 2. 1 And other times it might be 1. 7, but 1. 9 is damn close to 2%. If you want to learn how to increase profits by 2%, uh, get ahold of Healy Labs. Todd, last word. Did we cover all, everything that you wanted to get covered in this interview?

Todd Haselhorst, Heale Labs:

Yeah, no, absolutely. And thank you guys for having me. It was an absolute pleasure to, uh, to chat with you guys here today.

Chris Harris, Safety Dawg 1:

Thanks, Todd. That was awesome. Appreciate your time and appreciate all of you for listening and watching the Trucking Risk and Insurance Podcast. We'll see you next week.

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Chris Harris

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John Farquhar

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